Scale Insights

Scale Insights is an AI-powered Amazon PPC (Pay-Per-Click) automation and optimization platform designed for Amazon FBA sellers, agencies, and aggregators. The tool streamlines complex campaign management, leverages AI-driven automations, and offers advanced strategic customization—helping sellers maximize ad ROI, reduce manual workload, and efficiently scale advertising across unlimited ASINs.

Key Features

• Algorithm Stacking

  • Customize campaigns by layering multiple automation rules (bids, negative keywords, keyword promotion) to create unique strategies for products at different stages—launch, growth, and maturity.

• Split to Keyword

  • Instantly creates dedicated, single-keyword campaigns for top-performing search terms, enabling granular control and improved profitability at scale.

• AI-Driven Automation

  • Automates repetitive PPC tasks: real-time bidding, keyword optimization, negative targeting, budget management, and campaign creation.

• Real-Time Insights

  • Monitors sales, profitability, ACoS, ROI, and advertising metrics with live dashboards and detailed reports, surfacing actionable recommendations and opportunities.

• Custom Rule Builder

  • Set personal rules for every aspect of campaign management—bidding, pausing, budget shifts—to automate workflows in alignment with your unique goals and products.

• Mass Campaign Management

  • Launch, edit, and optimize campaigns or ad groups across hundreds or thousands of products at once, freeing significant manual effort.

• Unlimited ASINs

  • No SKU limitations; designed for sellers with large catalogs looking for scalability without per-SKU fees.

• Integration and Compatibility

  • Connects seamlessly with Amazon advertising accounts across multiple marketplaces for consolidated global management.

Pricing

• Usage-Based Model:
  Pricing is based on your advertising spend—not the number of ASINs or campaigns. The typical rate is 1% of monthly ad spend, making it especially cost-effective for brands with large product catalogs or those scaling up.

• No Per-SKU Fees:
  Automate and manage unlimited products for a predictable fee, unlike competitors that charge per product or campaign.

Pros

• Highly scalable: Designed for unlimited catalogs without unpredictable costs.

• Deep customization: Algorithm stacking allows granular strategies for every product/campaign.

• Time-saving automation: Reduces hours spent on manual campaign optimization.

• Live insights and reporting: Data-driven dashboards empower quick, profitable decisions.

• Bulk and mass editing: Handle massive changes efficiently, at scale.

Cons

• Learning curve: Advanced features and customizations may be complex for new or casual sellers.

• Best for experienced sellers: Small sellers or beginners may find it overpowered or unnecessary if managing few SKUs.

• Potential platform dependency: Optimal results may require ongoing use and adaptation.